PROMOTION SIGNS FOR THE LIL'BUDDY
THE TINIEST BIG SPOT IN TOWN
The promotion plate fits perfectly into your Lil’Buddy’s frame, turning the empty space into an ad spot. It rides around the city, parks in front of your store, and stands out at city festivals. No rental fees, no booking deadlines, no fixed location.
All-in package starting at €41.40 per month – bike and ad plate included.
Download Design template:
BENEFITS FOR YOU & YOUR COMPANY
EXCEPTIONAL & MOBILE ADVERTISING
Classic advertising shouts. The Promotion Plate whispers from the street. When a Lil’Buddy rolls through the city, that’s no billboard – that’s a statement. City commuters, hotel guests, students: They’re making the conscious choice to drive your brand into the neighborhoods that matter.
And you’re flexible on the go: relaxed to the next appointment or to lunch break – no traffic jam, no parking search.
01 - REACH
ADVERTISING THAT SOMEONE DRIVES WILLINGLY
A poster you have to put up with. A Lil’Buddy you want to ride. Your brand doesn’t mess with the lifestyle – it becomes part of it. That’s authentic reach instead of paid attention.
02 - SCATTERING LOSS
YOU DECIDE THE NEIGHBORHOOD
Old town on Saturday, campus on Tuesday, industrial area at lunchtime. The location isn’t a booking, it’s a choice – and you make that choice fresh every day.
03 - DOUBLE BENEFIT
ADVERTISING SPACE WITH DRIVE
A poster can only advertise. The Lil’Buddy is at the same time a company vehicle, an employee perk, and a trade show eye-catcher. The ad space basically comes along for the ride.
COST SAVINGS
LET'S DO THE
MATH QUICKLY
A classic billboard in Germany can easily cost a few hundred euros per month, depending on the location and visibility – up to €3,000 in top spots. And after that, you own: nothing. The Lil’Buddy costs just a fraction of that and stays in your fleet in the end.
COMPARISON
LARGE AREA PRIME LOCATION
CLASSIC POSTER SPOT
LIL’BUDDY + PROMO RECORD
COSTS PER MONTH
up to € 3,000.-
several hundred €
from € 41.40Lil’Buddy incl. advertising plate *
LOCATION
fixed booked
fixed booked
freely selectable, new every day
BOOKING PERIOD
Year / Month
Year / Month
unlimited - the bike is yours
MOTIVE CHANGE
Rebooking needed
Rebooking needed
new foil print from €30or second plate for €99.95
WHAT REMAINS AFTERWARDS
--
--
a ready-to-ride eBike
Non-binding sample calculation: Leasing over 48 months with 10% residual value, Lil’Buddy Edge in yellow including advertising plate. The actual rate depends on purchase price, term, and leasing partner. Poster prices are typical market ranges and vary depending on city, location, and provider.
IDEAL FOR
WHO STICKS OUT WITH THAT
Everywhere where customers come from the neighborhood and being seen in the area is worth more than reach across the whole country.
Hotels
Insurance
Local service providers
Gastronomy
Delivery Services
Events
STEP BY STEP
AND HERE'S
HOW IT WORKS
Traditional advertising shouts. The Promotion Plate whispers from the street. When a Lil'Buddy rolls through the city, it's not a billboard – it's a statement. Urban commuters, hotel guests, students: they actively choose to take your brand into the neighborhoods that matter.
01
CHOOSE YOUR MODEL
Lil'Buddy Edge, Active or Performance – depending on range, budget and use.
02
Customize Your Bike
Choose your frame color and matching CandyLine parts – handlebars, rack, seat – in your corporate design. The plate is just the exclamation point.
03
Pick Your Plate
Each frame has its own plate – Edge and Performance aren't the same. €99.95 each, mounting hardware included.
04
Upload Template & Design
Download design template:
– Edge
– Performance
Create your artwork, get it printed.
05
Mount the Plate
Slide it in, lock it down, done. Mounting hardware included. Video tutorial coming soon.
06
10+ Bikes: Design & Wrapping Service Available
For fleets of ten bikes or more, we can handle design, printing, and wrapping – you get them ready to mount.
07
Hit the Road
Put your brand where your customers are – on city streets, in the neighborhood, on campus.
COMPATIBLE WITH
THREE BIKES,
YOUR AREA
Two plates cover all three models: Active and Performance share the same frame geometry, the Edge has its own. Active and Performance come in six colors – among others Sombra Black, Bola Red, Paposo Blue and Anthracite. One plate per bike, can be stickered on both sides.For larger quantities, a custom color (RAL shade) in the company CI is also possible.
Lil'BUDDY "EDGE"
PROMOTION PLATE EDGE
Color: Pineapple Yellow
Advertising space per side: ap. 75x42.5cm
Purchase incl. plate: € 1,798.95
from € 41,40
per month in leasing, incl. advertising panel*
CONFIGURE
Lil'BUDDY "ACTIVE"
PROMOTION PLATE PERFORMANCE
Color: 3 variants
Advertising space per side: ap. 75x42.5cm
Purchase incl. plate: € 2,298.95
from € 53,00
per month in leasing, incl. advertising board*
CONFIGURE
Lil'BUDDY "PERFORMANCE"
PROMOTION PLATE PERFORMANCE
Color: 4 variants
Advertising space per side: ap. 75x42.5cm
Purchase incl. board: € 3,098.95
from € 71,30
per month in leasing, incl. advertising board*
CONFIGUREType your paragraph here
* Non-binding sample calculation: Leasing for 48 months with 10% residual value, Lil’Buddy Edge in yellow including advertising plate. The actual rate depends on purchase price, term, and leasing partner. Poster prices are typical market ranges and vary depending on city, location, and provider.
IN THE WILD
ALREADY
ON THE ROAD
“Our two bikes are like two extra employees.”
Simon & Maria · stadtpuls Event-App, Regensburg
“Our two bikes are like two extra employees. They are total eye-catchers, we get asked about them all the time and that way we start chatting with people. And you can park them anywhere – unlike an advertising banner, for which you first have to book a fixed spot.”
“The investment pays off really fast.”
Petar Mrvic · AXA Insurance, Kelheim
"I use the bike for errands and client meetings in Kelheim. Unlike classic advertising, which you only run once, the Buddy stays visible all the time – a full-fledged bike with a great ad space that people keep talking to me about!"
FREQUENT QUESTIONS
BEFORE YOU
ASK
And if something’s still unclear: just drop us a line.
Do I need a permit for the promotion plate?
No. As long as the bike is roadworthy and actually used daily, it's considered normal public use under the traffic regulations. Advertising on a used bicycle is completely legal – unlike with a trailer or vehicle that is just parked permanently for advertising purposes.
How much is the promotion plate?
€ 99.95 including VAT, for Edge as well as for Performance, each including mounting materials. One plate per bike is enough. Delivery time approx. 2–5 working days. In leasing, it can be financed together with the bike – the Edge package in yellow starts at € 41.40 per month.
Can I have the plate printed myself?
Yeah. You download the design template, create your artwork and have it produced at your print shop. From ten bikes we handle design and printing completely on request.
Do I need one or two plates per bike?
One. The plate sits in the frame triangle and is visible from both sides. It is stickered or printed on both sides – so you can also ride with two different designs left and right.
How fast do I switch a subject?
Two ways: For short-term actions you get yourself a second plate for € 99.95 and swap it in minutes – loosen the plate, insert the new one, secure it. For a permanent design change, the existing plate just gets a new foil print, usually for € 30–50 per side. Both without a toolbox and without an appointment at an agency.
Which plate fits on which bike?
There are two: the promo plate Edge for the Lil’Buddy Edge and the promo plate Performance for Active and Performance – the two share the frame geometry. An Edge plate doesn’t fit on a Performance bike and vice versa.
How does the plate hold up in the rain?
The plate is made of weather-resistant aluminum composite panel and is made for continuous outdoor use.
Can I lease the whole thing?
Yes. Standard is the classic commercial leasing – the rate depends on purchase price, term and leasing partner. Alternatively, company bike leasing through salary conversion is also possible; for that we work together with JobRad, Bikeleasing, BusinessBike, Deutsche Dienstrad, EURORAD, Lease a Bike, mein-dienstrad.de and Company Bike, among others.
REQUEST NOW
YOUR BRAND,
WO WHEELS
Just tell us quickly how many bikes you have in mind – we’ll get back to you with conditions, lease calculation and print template. From ten bikes onwards we’ll take care of design and printing on request.
Rather directly? Mark Ngauv: +49-941-4639670 - b2b@ruff-cycles.com
