![RUFF CYCLES Our Story](https://www.ruff-cycles.com/wp-content/uploads/2022/07/ruff-cycles-hd-our-story.jpg)
OUR STORY
![Sicker than your average - Background](https://www.ruff-cycles.com/wp-content/uploads/2023/03/sicker-than-your-average-bg.png)
We take the naming of our company and our products very personal. No external consultancy for us, because this is our thing. This is what we love, this is what gets us hyped and this is what inspires us.
It’s fantastic to see how many people also share our passion for bold, iconic and unconventional bikes, and who also recognizes the true craftsmanship of hip-hop street-style.
![RUFF CYCLES Our Story](https://www.ruff-cycles.com/wp-content/uploads/2022/07/ruff-cycles-our-story-1.jpg)
Especially the lowriders cruising majestically through the streets of L.A., like in Masta Ace’s “Born to Roll” or the bikes in DMX’s “Ruff Rider’s Anthem” videos.
This passion is united with our skills in building bikes from the ground up. Over the past ten years we have grown our passion to what RUFF CYCLES is today – a hip-hop street culture lifestyle-brand.”
![](https://www.ruff-cycles.com/wp-content/uploads/2022/07/ruff-cycles-our-story-3.jpg)
![RUFF CYCLES Our Story](https://www.ruff-cycles.com/wp-content/uploads/2022/07/ruff-cycles-our-story-4.jpg)
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RUFF CYCLES IN YEARS
![RUFF CYCLES Timeline - 2012 Logo](https://www.ruff-cycles.com/wp-content/uploads/2023/03/ruff-cycles-timeline-2012-logo-300x240.png)
Founded
Pero Desnica founded RUFF CYCLES with the intention to produce custom bicycle frames.
![RUFF CYCLES Timeline - 1st custom bike Dean](https://www.ruff-cycles.com/wp-content/uploads/2023/03/ruff-cycles-timeline-2012-dean-300x240.jpg)
1st Custom Bike
The first ever built RUFF CYCLES Bike still is in possession of Pero.
![RUFF CYCLES Timeline - International Online Store](https://www.ruff-cycles.com/wp-content/uploads/2023/03/ruff-cycles-timeline-2014-online-store-300x240.png)
Launch Online Shop
Launch of the first Online Shop which ships to international locations.
![RUFF CYCLES Timeline - 2014 Merch Shooting](https://www.ruff-cycles.com/wp-content/uploads/2023/03/ruff-cycles-timeline-2014-merch-shooting-300x240.jpg)
Merchandise Line
To meet the customers demand, a merchandise line was added to the product portfolio.
![RUFF CYCLES 2015 Kustom Kulture](https://www.ruff-cycles.com/wp-content/uploads/2023/03/ruff-cycles-timeline-2015-kustom-kulture-300x240.jpg)
1st Trade Fair
RUFF CYCLES attended the Kustom Kulture Forever in 2015 and 2016 as their first trade fair shows.
![RUFF CYCLES Timeline - 2015 Online Customizer](https://www.ruff-cycles.com/wp-content/uploads/2023/03/ruff-cycles-timeline-2015-customizer-300x240.jpg)
Online Customizer
RUFF CYCLES presents it's online customizer where you can visually create your own bike and directly order it online.
![RUFF CYCLES Timeline - 2016 Bicycle Brand Contest](https://www.ruff-cycles.com/wp-content/uploads/2023/03/ruff-cycles-timeline-2016-bbc-winner-300x240.jpg)
BBC Winner
RUFF CYCLES wins the Bicycles Brand Contest with it's unique online customizer.
![RUFF CYCLES eBike The Ruffian - Cementgrey](https://www.ruff-cycles.com/wp-content/uploads/2022/06/ebikes-ruffian-product-cementgrey-300x190.png)
Launch of THE RUFFIAN
Presentation of the first eBike “The Ruffian” at Intermot 2016 in Cologne.
![RUFF CYCLES Timeline - Relocation of the Assembly to inHouse](https://www.ruff-cycles.com/wp-content/uploads/2023/03/ruff-cycles-timeline-2017-inhouse-production-300x240.jpg)
In House Assembly
The assembly gets relocated to Regensburg in order to fulfill the high-quality of our eBike The Ruffian.
![RUFF CYCLES Timeline - 2018 attending the Eurobike](https://www.ruff-cycles.com/wp-content/uploads/2023/03/ruff-cycles-timeline-2018-eurobike-300x240.jpg)
Eurobike
RUFF CYCLES attends the Eurobike for the first time and presents their eBike THE RUFFIAN, with a huge success.
![RUFF CYCLES Timeline - 2019 RUFF CYCLES USA INC](https://www.ruff-cycles.com/wp-content/uploads/2023/03/ruff-cycles-timeline-2019-ruff-usa-300x240.png)
RUFF CYCLES INC
RUFF CYCLES founding it's subsidiary in the USA.
![RUFF CYCLES eBike Lil’Buddy - Azureblue](https://www.ruff-cycles.com/wp-content/uploads/2022/06/ebikes-lil-buddy-product-side-azureblue-300x220.png)
Launch of the Lil’Buddy
The Launch of the new Mini eBike “Lil’Buddy”. Which combines an electric engine with a reinvented Bonanza styled chassis.
![RUFF CYCLES Timeline - 2021 RUFF CYCLES SEE in Bosnia](https://www.ruff-cycles.com/wp-content/uploads/2023/03/ruff-cycles-timeline-2021-ruff-cycles-bosnia-see-300x240.jpg)
RUFF CYCLES SEE
Founding of RUFF CYCLES SEE as subsidiary of RC Germany in Bosnia & Herzegovina
![RUFF CYCLES eBike Mignight Black](https://www.ruff-cycles.com/wp-content/uploads/2022/06/ebikes-biggie-product-midnightblack-side-300x200.png)
Commuter Biggie
Presentation of the new Commuter bike "BIGGIE". A perfect companion for your daily all-road adventures.
![RUFF CYCLES Timeline - 2021 New Headquarters](https://www.ruff-cycles.com/wp-content/uploads/2023/03/ruff-cycles-timeline-2021-new-headquarters-300x240.jpg)
New Headquarters
RUFF CYCLES moves into new headquarters just a few streets further to increase the rising capacity problems in the office, production and warehouse.
![RUFF CYCLES Timeline - 2022 10th anniversary](https://www.ruff-cycles.com/wp-content/uploads/2023/03/ruff-cycles-timeline-2021-100-employees-300x240.png)
100 Employees
RUFF CYCLES Germany and Bosnia reach together the 100 Employees mark.
![RUFF CYCLES Timeline - 2022 New Facility in Bosnia](https://www.ruff-cycles.com/wp-content/uploads/2023/03/ruff-cycles-timeline-2022-bosnia-facility-300x240.jpg)
New Manufactoring Facility
RUFF CYCLES SEE in Bosnia & Herzegovina opens a new Manufactoring facility.
![RUFF CYCLES Lil’Missy eBike epowered by Bosch - Spring Tan](https://www.ruff-cycles.com/wp-content/uploads/2022/07/ebikes-lil-missy-product-spring-tan-side-300x200.png)
Lil'Missy Launch
The launch of the Lil'Missy, the first step-though eBike from RUFF CYCLES.
![RUFF CYCLES Timeline - 2022 10th anniversary](https://www.ruff-cycles.com/wp-content/uploads/2023/03/ruff-cycles-timeline-2022-10th-anniversary-300x240.png)
10th Anniversary
RUFF CYCLES has reached their 10th year in business. From 2012-2022 we have changed a lot in the bicycles industry.
![](https://www.ruff-cycles.com/wp-content/uploads/2022/07/ruff-cycles-our-story-5.jpg)