A chilled out 420 session amongst rolling buddies
Ruff Cycles’ roots in HipHop and street culture as well as our brand’s ability to bring retro-aesthetics and latest fashion trends together in our individual, eye-catching bike designs earned us recognition by quite some cult figures from the scene. Still, when a legend like iconic fashion label KangaROOS invites us for a collaboration, we are really honored and get super excited. Teaming up with rolling equipment producer GIZEH, a design project celebrating the 420 scene was started between the three brands.
To round up their shared passion for smooth rolling and cool, individual, self-made styles, Hamburg artist Anna T-Iron’s amazing talent for colorful, rhythmic, graffiti-inspired and plant-themed, trippy murals was rolled into this joint to visualize the chilled-out, dizzy and relaxed feeling of the 420 subculture in this feature that’s sure to turn some heads.
The Lil’Buddy in 420 aesthetic we created for the project pays tribute to the stoner scene by its “puff puff pass“ decals, paper or smoke colored paint, a front carrier in flashy orange, and hazy green handles, while it includes an individual cut-out from Anna’s authentic art piece, just like KangaROOS sneakers do, but we used it for its seat bench cover.
Props to the crew go out by embedding the KangaROOS logo on the bike while using shoe laces as a sneaker-themed color contrast, adorned with GIZEH’s branding as a hidden detail.
The Lil’Buddy in 420 aesthetic we created for the project pays tribute to the stoner scene by its “puff puff pass“ decals, paper or smoke colored paint, a front carrier in flashy orange, and hazy green handles, while it includes an individual cut-out from Anna’s authentic art piece, just like KangaROOS sneakers do, but we used it for its seat bench cover.
Props to the crew go out by embedding the KangaROOS logo on the bike while using shoe laces as a sneaker-themed color contrast, adorned with GIZEH’s branding as a hidden detail.
