Frames & Co

RUFF Evolution

In the development stages of the RUFF brand, some guy came in one morning high on life and yelled "Deathstar"...while he should have left it there, he elaborated in a voice on the verge of maniac: "imagine what the Deathstar would have looked like if they had shaped the thing in a bicycle sort of way"...we fired the guy...when he kept showing up we figured out a way to work around him and dialed him down to "imagine what kind of bicycles the imperial storm troopers would have rode around the Deathstar" and later in the more advanced stages of development: "imagine what kind of bicycle an imperial storm trooper on vacation would have rode around Venice Beach in the late 70s"...the RUFF brand was born.

Check out our comparision guide!