We at RUFF CYCLES are über-proud to announce that our Ruff Visual Customizer (Link)has been awarded with the Bicycle Brand Contest Award 2016!
This prestigious award is given out by the German Design Council (founded in 1953), the most respected competence centers for design-related topics in Germany. This award premiered this year and is acknowledgement from the German Design Council to the whole bicycle industry, along with all brands and suppliers.
Together with our partner ‘Die Taikonauten‘ from Berlin, we were able to convince the jury by demonstrating excellence in following aspects: Overall concept & Brand fit // Design quality in brand design // Product aesthetics & Originality // Level of innovation in brand design // Functionality & Usability // Longevity & Sustainability.
Here is our (inoffical) acceptance speech:
“Big shoutout to all people who have contributed with their blood, sweat, tears and nerves to this amazing tool. It took more than a year to develop, but we couldn’t be happier with the result! We dedicate this award to the whole #custombicyclemovement and this marks another step for our beloved passion to get noticed by the world!”